Michael Kelly Be Distinctive

Michael Kelly Guitars launched the "Be Distinctive" campaign, which celebrates the brand's unique identity and range of eye-catching guitars. The campaign targets aspiring and established musicians looking for instruments that reflect their individuality, as well as those seeking an alternative to traditional mid-priced guitars. Working with a diverse group of musicians, artists were photographed with a Michael Kelly guitar featuring a unique finish that complements their individual aesthetic. Bold, artistic and individualistic, the campaign aims to celebrate the power of self-expression, both in music and in instrument choice. The campaign was featured in targeted music magazines and guitar publications to drive brand awareness and move prospects down the funnel to learn more about the brand and instruments. 

Photography by Jason Montalvo