Samson Q9U

The Q9U microphone is the result of close collaboration with a vibrant podcasting community. Immersed in this creative space, I gained insight into the unique recording environments and aspirations of podcasters. It became clear that there was a gap in the market - podcasters needed an affordable, broadcast-quality dynamic microphone that went beyond entry-level options. I approached the challenge with a comprehensive strategy.

My approach was multi-channel. To ensure a successful product launch, I strategically distributed Q9U units to reviewers and timed their feedback to the launch date. I orchestrated dynamic digital advertising campaigns across social and display platforms. I also fostered strong relationships with our retail partners, facilitating the creation of customized content for their customers.

This multi-pronged strategy yielded significant results. Q9U microphones became available in all Best Buy stores, achieving remarkable in-store visibility. In addition, our product gained exceptional traction on Amazon, ranking as the second highest revenue generator in our product line.